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How to SEO

A Simple Guide to SEO

When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing.

Today, we’re going to look at some easy things you can do to start your website’s SEO on the right foot – even if you can’t hire a professional to help you out.


On-Site SEO Basics

Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective. Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage.

The Golden Rule of On-Site Optimization

Before we get started, one thing you want to keep in mind when using any of the following SEO elements is not to overdo it. You might be tempted to shove a lot of keywords onto your pages, but that is not the goal. In fact, Google has unleashed an over-optimization penalty that targets websites that have too many keywords stuffed onto one page. So when it comes to keyword optimization, keep it simple – think of up to five keywords or keyword phrases for each page on your website and optimize for those.

If you’re not sure what keywords to use, try entering some preliminary ideas on Google’s AdWords Keyword Tool to get suggestions. 

With Dashboard Media Chicago you can trust in knowing your Search Engine Optimization (SEO)  for your custom website is in great hands. A series of meta tags and individual page keyword placement are just the beginning to our optimization included with every web design service order.